Price on the Border

Getting Started in Real Estate| Real Estate Marketing

November 28, 2023•2 min read

Price on the Border

Are you eager to improve your real estate marketing strategies and increase property visibility? If so, mastering the art of “Price on the Border” could be another tool in your toolbox for greater success in the South African real estate market.

Understanding Pricing on the Border
Pricing on the border is a strategic pricing technique where properties are listed at the upper end of a price range. Rather than lowering the price slightly to make it more attractive, such as listing at R1 295 000 instead of R1 300 000, pricing on the border takes advantage of property portal search filters.

The Power of Pricing on the Border
But why choose this pricing strategy? The answer lies in how potential buyers search for properties online. Many buyers use price ranges when browsing listings, such as searching for properties priced between R1 200 000 and R1 300 000. By pricing on the border at R1 300 000, your property will appear in search results for both R1 200 000 to R1 300 000 and R1 300 000 to R1 400 000. If you price the property at R1 295 000, it will fall out if a potential buyer searches for R1 300 000.

Maximising Property Exposure
Pricing on the border can significantly increase property visibility. Properties priced on the border experience an increase in views compared to those priced slightly lower. This boost in visibility can lead to more inquiries, viewings and ultimately, a quicker sale.

Implementing Pricing on the Border
While pricing on the border offers numerous benefits, it's important to note that it may not always be possible, especially if the value range is too wide. However, where possible, pricing on the border can enhance your property listing's visibility and attract more potential buyers.

In South African real estate, strategic pricing can make all the difference. By pricing on the border, you can optimise your property listings, attract more potential buyers and ultimately, achieve greater success in the market. So why wait? Take advantage of pricing on the border to elevate your real estate marketing efforts and stand out in the crowd.

For more pricing strategies take a look at our 1 Page Pricing Tool on-demand webinar.

Ready to learn more? Visit the Real Estate Training Institute to access valuable resources and courses designed to support your real estate career growth.

START . IMPLEMENT . INCREASE

Author: Nicolene Hamaty – Director & Founder of Real Estate Training Institute

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Nicolene Hamaty

Nicolene Hamaty, a distinguished Real Estate Trainer and Expert with a wealth of experience. Formerly leading training and education for a renowned real estate brand, she specialises in developing courses and manuals for Property Practitioners. Nicolene's expertise spans Real Estate, Sales, Personal Development, Productivity, Social Media Marketing, and Innovative Strategies, making her a sought-after Motivational Speaker. As a Qualified Property Practitioner, Nicolene holds NQF 4 and NQF 5 certifications in Real Estate, along with PDE 4 and PDE 5 qualifications. Her impressive career in Real Estate dates back to 2008. With a BA in Communication Science, an Advanced Diploma in Real Estate, and NQF 4 in Auctioneering Support Services, she is also a skilled Assessor and Moderator. Nicolene's commitment to excellence led her to establish the Real Estate Training Institute, offering multiple real estate training and courses for Property Practitioners to access training anytime, anywhere. As an NLP Practitioner and Life Coach, Nicolene brings a holistic approach to her training, mentoring, and speaking engagements, establishing her as a well-established expert and leader in the industry.

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